Building Businesses Online
After registering or obtaining an appropriate domain name (address), we develop the overall concept and design of the web site. We then select and configure a graphical WordPress template, adding customization if necessary.
In order to attract and engage visitors, we develop a strategy for both the web site and the appropriate Social Media platforms. The strategy and implementation are monitored and modified on an ongoing basis.
While attracting traffic to a web site is important and necessary, the ultimate goal is a conversion of some kind. This is often the purchase of a product, but can also be other actions such as generating leads for off-line followup, requesting a quote, or signing up for a newsletter. We development the strategies and implement the tactics using SEO, PPC (and/or other paid advertising), and custom landing pages.